{"id":5010,"date":"2025-09-10T04:39:42","date_gmt":"2025-09-10T04:39:42","guid":{"rendered":"https:\/\/demingworld.in\/?page_id=5010"},"modified":"2025-09-10T04:39:44","modified_gmt":"2025-09-10T04:39:44","slug":"export-in-global-supply-chain","status":"publish","type":"page","link":"https:\/\/demingworld.in\/?page_id=5010","title":{"rendered":"Export in Global Supply Chain"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Export in Global Supply Chain<\/h2><h3 class=\"wp-block-heading\" id=\"what-is-export-in-global-supply-chain\">What is Export in Global Supply Chain?<\/h3><ul class=\"wp-block-list\"><li><strong>Export<\/strong>: Selling and shipping goods or services produced in one country to another country.<\/li>\n\n<li><strong>Global Supply Chain<\/strong>: The worldwide system of sourcing, manufacturing, transporting, warehousing, and distributing goods across multiple countries.<\/li><\/ul><h3 class=\"wp-block-heading\" id=\"role-of-export-in-global-supply-chain\">Role of Export in Global Supply Chain:<\/h3><ol class=\"wp-block-list\"><li><strong>Market Expansion<\/strong> \u2013 Businesses can reach international customers.<\/li>\n\n<li><strong>Cost Efficiency<\/strong> \u2013 Companies may produce in low-cost countries and export globally.<\/li>\n\n<li><strong>Resource Utilization<\/strong> \u2013 Countries can sell surplus products abroad.<\/li>\n\n<li><strong>Economic Growth<\/strong> \u2013 Exports generate revenue, jobs, and foreign exchange.<\/li>\n\n<li><strong>Trade Balance<\/strong> \u2013 A key factor in the economic relationship between countries.<\/li><\/ol><h3 class=\"wp-block-heading\" id=\"example\">Example:<\/h3><ul class=\"wp-block-list\"><li>An <strong>Indian textile manufacturer<\/strong> exports cotton garments to the <strong>U.S. and Europe<\/strong>.<\/li>\n\n<li>The raw cotton may be sourced locally, stitched in India, shipped via sea freight, warehoused in another country, and finally sold in global retail stores.<\/li><\/ul><p>\ud83d\udc49 In short:<br><strong>Export in the global supply chain is the process of moving goods and services across borders, connecting producers and consumers worldwide, and supporting international trade.<\/strong><\/p><h2 class=\"wp-block-heading\" id=\"what-are-the-certificate-and-licence-required-to-become-exporter-in-global-supply-chain\">What are the certificate and licence required to become Exporter in Global Supply Chain?<\/h2><figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/demingrating.in\/wp-content\/uploads\/2025\/09\/Global-Supply-Chain-1-1024x739.jpg\" alt=\"Export in Global Supply Chain\" class=\"wp-image-9708\" style=\"width:634px;height:auto\"\/><\/figure><p>To become an <strong>Exporter in the <a href=\"https:\/\/demingworld.in\/\" data-type=\"link\" data-id=\"https:\/\/demingworld.in\/\">Global Supply Chain<\/a><\/strong>, you need certain <strong>certificates and licenses<\/strong> depending on your country and the type of products you export.<\/p><p>Since you are in <strong>India<\/strong>, here\u2019s the list (with international relevance also):<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\" id=\"\ud83d\udcd1-certificates-licenses-required-for-exporter\">\ud83d\udcd1 Certificates &amp; Licenses Required for Exporter<\/h2><h3 class=\"wp-block-heading\" id=\"1-company-registration\">1. <strong>Company Registration<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>What<\/strong>: Register your business as a proprietorship, partnership, LLP, or private limited company.<\/li>\n\n<li><strong>Why<\/strong>: To legally operate as a business entity.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"2-pan-permanent-account-number\">2. <strong>PAN (Permanent Account Number)<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>What<\/strong>: Issued by the Income Tax Department (India).<\/li>\n\n<li><strong>Why<\/strong>: Mandatory for all financial transactions, including exports.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"3-import-export-code-iec\">3. <strong>Import Export Code (IEC)<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>Issued by<\/strong>: DGFT (Directorate General of Foreign Trade), India.<\/li>\n\n<li><strong>Why<\/strong>: Compulsory for exporting or importing goods. Without IEC, customs will not clear your shipments.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"4-gst-registration\">4. <strong>GST Registration<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>What<\/strong>: Goods and Services Tax (GST) registration.<\/li>\n\n<li><strong>Why<\/strong>: Required for tax purposes on export services and to claim refunds.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"5-registration-cum-membership-certificate-rcmc\">5. <strong>Registration Cum Membership Certificate (RCMC)<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>Issued by<\/strong>: Export Promotion Councils (EPCs), e.g., APEDA, FIEO, EEPC.<\/li>\n\n<li><strong>Why<\/strong>: Mandatory for availing export incentives and benefits under foreign trade policies.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"6-product-specific-certifications\">6. <strong>Product-Specific Certifications<\/strong><\/h3><p>(depends on what you export)<\/p><ul class=\"wp-block-list\"><li><strong>Food Products<\/strong> \u2192 FSSAI License, APEDA Registration, HACCP, ISO 22000.<\/li>\n\n<li><strong>Agricultural Products<\/strong> \u2192 Plant Quarantine Certificate, Phytosanitary Certificate.<\/li>\n\n<li><strong>Textiles<\/strong> \u2192 AEPC Registration.<\/li>\n\n<li><strong>Pharma \/ Medical<\/strong> \u2192 CDSCO approval, WHO-GMP Certificate.<\/li>\n\n<li><strong>Engineering Goods<\/strong> \u2192 EEPC Membership, BIS Certificate.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"7-logistics-customs-documents\">7. <strong>Logistics &amp; Customs Documents<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>Bill of Lading \/ Airway Bill<\/strong><\/li>\n\n<li><strong>Shipping Bill<\/strong> (filed with Customs via ICEGATE)<\/li>\n\n<li><strong>Commercial Invoice &amp; Packing List<\/strong><\/li>\n\n<li><strong>Certificate of Origin<\/strong> (issued by Chambers of Commerce or Export Councils)<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"8-quality-international-certifications-optional-but-beneficial\">8. <strong>Quality &amp; International Certifications (Optional but Beneficial)<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>ISO Certifications (9001, 14001, 45001, etc.)<\/strong> \u2192 Improves global trust.<\/li>\n\n<li><strong>CE Marking (for Europe)<\/strong> \u2192 For electronics, machinery, toys, etc.<\/li>\n\n<li><strong>US FDA Approval<\/strong> \u2192 For food, cosmetics, pharma exports to USA.<\/li>\n\n<li><strong>Halal \/ Kosher Certification<\/strong> \u2192 For Middle East &amp; Jewish markets.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><p>\u2705 <strong>In summary:<\/strong><br>The <strong>basic must-have license<\/strong> is <strong>IEC (Import Export Code)<\/strong>.<br>Other certifications depend on <strong>product type and target market<\/strong>.<\/p><h2 class=\"wp-block-heading\" id=\"what-are-the-inspection-and-compliance-audit-like-smeta-ctpat-ethical-audit-required-to-become-exporter-in-global-supply-chain\">What are the inspection and compliance audit like SMETA, CTPAT, Ethical Audit required to become Exporter in Global Supply Chain?<\/h2><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Why Global Supply Chains May Never Be the Same | WSJ Documentary\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1KtTAb9Tl6E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Courtesy:<strong> <a href=\"https:\/\/www.youtube.com\/@wsj\" target=\"_blank\" rel=\"noopener\">The Wall Street Journal<\/a><\/strong><\/figcaption><\/figure><p>When you want to become an <strong>Exporter in the Global Supply Chain<\/strong>, it\u2019s not only about licenses (like IEC, RCMC) but also about <strong>inspection and compliance audits<\/strong>.<\/p><p>Big international buyers (like Walmart, Amazon, IKEA, H&amp;M, Unilever) <strong>will only buy<\/strong> if you pass such audits, because they must ensure <strong>safety, legality, ethics, and security<\/strong> in their supply chains.<\/p><p>Here\u2019s a clear breakdown for you \ud83d\udc47<\/p><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\" id=\"\ud83d\udd0d-key-inspections-compliance-audits-for-exporters\">\ud83d\udd0d Key Inspections &amp; Compliance Audits for Exporters<\/h2><h3 class=\"wp-block-heading\" id=\"1-smeta-audit-sedex-members-ethical-trade-audit\">1. <strong>SMETA Audit (Sedex Members Ethical Trade Audit)<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>Focus<\/strong>: Ethical practices in workplace.<\/li>\n\n<li><strong>Covers<\/strong>:<ul class=\"wp-block-list\"><li>Labour standards (no child labour, fair wages, safe working hours)<\/li>\n\n<li>Health &amp; Safety<\/li>\n\n<li>Environment<\/li>\n\n<li>Business ethics (anti-bribery, transparency)<\/li><\/ul><\/li>\n\n<li><strong>Why<\/strong>: European &amp; UK buyers especially demand SMETA before approving suppliers.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"2-ctpat-customs-trade-partnership-against-terrorism\">2. <strong>CTPAT (Customs Trade Partnership Against Terrorism)<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>Issued by<\/strong>: U.S. Customs and Border Protection (CBP).<\/li>\n\n<li><strong>Focus<\/strong>: Supply chain security against smuggling, terrorism, illegal trade.<\/li>\n\n<li><strong>Covers<\/strong>:<ul class=\"wp-block-list\"><li>Cargo security<\/li>\n\n<li>Container inspection<\/li>\n\n<li>Cyber security<\/li>\n\n<li>Business partner verification<\/li><\/ul><\/li>\n\n<li><strong>Why<\/strong>: Needed if you want to <strong>export to the USA<\/strong>. Without CTPAT compliance, shipments face <strong>delays and extra inspections<\/strong>.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"3-ethical-audit-sa-8000-or-bsci\">3. <strong>Ethical Audit (SA8000 or BSCI)<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>SA8000 (Social Accountability International)<\/strong>: Focuses on worker rights, workplace safety, fair treatment.<\/li>\n\n<li><strong>BSCI (Business Social Compliance Initiative)<\/strong>: Widely accepted in Europe for social compliance.<\/li>\n\n<li><strong>Why<\/strong>: Ensures global brands that your factory treats employees ethically.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"4-quality-management-system-audits\">4. <strong>Quality Management System Audits<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>ISO 9001<\/strong> \u2013 Quality management<\/li>\n\n<li><strong>ISO 14001<\/strong> \u2013 Environmental management<\/li>\n\n<li><strong>ISO 45001 \/ OHSAS 18001<\/strong> \u2013 Occupational health &amp; safety<\/li>\n\n<li><strong>Why<\/strong>: These standards build trust with international buyers.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"5-environmental-sustainability-audits\">5. <strong>Environmental &amp; Sustainability Audits<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>Higg Index \/ ZDHC (Zero Discharge of Hazardous Chemicals)<\/strong> \u2013 Common in textiles, fashion, footwear.<\/li>\n\n<li><strong>Carbon Footprint &amp; ESG audits<\/strong> \u2013 Required by eco-conscious brands.<\/li>\n\n<li><strong>Why<\/strong>: Buyers want sustainable and eco-friendly suppliers.<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"6-product-specific-inspections\">6. <strong>Product-Specific Inspections<\/strong><\/h3><ul class=\"wp-block-list\"><li><strong>Food &amp; Agriculture<\/strong> \u2192 HACCP, FSSAI, GlobalG.A.P, Organic certification.<\/li>\n\n<li><strong>Pharma &amp; Medical<\/strong> \u2192 GMP, WHO pre-qualification, US FDA audit.<\/li>\n\n<li><strong>Electronics &amp; Machinery<\/strong> \u2192 CE Marking (Europe), UL (USA), BIS (India).<\/li>\n\n<li><strong>Textiles<\/strong> \u2192 OEKO-TEX, GOTS (organic cotton).<\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h3 class=\"wp-block-heading\" id=\"7-factory-social-compliance-inspections\">7. <strong>Factory &amp; Social Compliance Inspections<\/strong><\/h3><ul class=\"wp-block-list\"><li>Conducted by <strong>3rd Party Auditors<\/strong> (Deming Certification, <a href=\"https:\/\/ssqi.in\/\" target=\"_blank\" rel=\"noopener\">Six Sigma<\/a>, UKJAS, Deming Ratings).<\/li>\n\n<li>Buyers ask auditors to <strong>visit your factory<\/strong> and check:<ul class=\"wp-block-list\"><li>Fire safety &amp; building safety<\/li>\n\n<li>Worker contracts, attendance, salary slips<\/li>\n\n<li>Health &amp; safety equipment<\/li>\n\n<li>Pollution control<\/li><\/ul><\/li><\/ul><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><p>\u2705 <strong>In summary:<\/strong><\/p><ul class=\"wp-block-list\"><li>To export globally, you must pass <strong>ethical, quality, safety, and security audits<\/strong>.<\/li>\n\n<li><strong>Minimum recommended<\/strong>:<ul class=\"wp-block-list\"><li><strong>SMETA \/ BSCI (Ethical Audit)<\/strong><\/li>\n\n<li><strong>CTPAT (for USA exports)<\/strong><\/li>\n\n<li><strong>ISO 9001 &amp; ISO 14001 (for quality &amp; environment)<\/strong><\/li><\/ul><\/li>\n\n<li><strong>Industry-specific certifications<\/strong> (Food, Pharma, Textiles) will depend on your product.<\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Export in Global Supply Chain What is Export in Global Supply Chain? Role of Export in Global Supply Chain: Example: \ud83d\udc49 In short:Export in the global supply chain is the process of moving goods and services across borders, connecting producers and consumers worldwide, and supporting international trade. What are the certificate and licence required to become Exporter in Global Supply Chain? To become an Exporter in the Global Supply Chain, you need certain certificates and licenses depending on your country and the type of products you export. Since you are in India, here\u2019s the list (with international relevance also): \ud83d\udcd1 Certificates &amp; Licenses Required for Exporter 1. Company Registration 2. PAN (Permanent Account Number) 3. Import Export Code (IEC) 4. GST Registration 5. Registration Cum Membership Certificate (RCMC) 6. Product-Specific Certifications (depends on what you export) 7. Logistics &amp; Customs Documents 8. Quality &amp; International Certifications (Optional but Beneficial) \u2705 In summary:The basic must-have license is IEC (Import Export Code).Other certifications depend on product type and target market. What are the inspection and compliance audit like SMETA, CTPAT, Ethical Audit required to become Exporter in Global Supply Chain? When you want to become an Exporter in the Global Supply Chain, it\u2019s not only about licenses (like IEC, RCMC) but also about inspection and compliance audits. Big international buyers (like Walmart, Amazon, IKEA, H&amp;M, Unilever) will only buy if you pass such audits, because they must ensure safety, legality, ethics, and security in their supply chains. Here\u2019s a clear breakdown for you \ud83d\udc47 \ud83d\udd0d Key Inspections &amp; Compliance Audits for Exporters 1. SMETA Audit (Sedex Members Ethical Trade Audit) 2. CTPAT (Customs Trade Partnership Against Terrorism) 3. Ethical Audit (SA8000 or BSCI) 4. Quality Management System Audits 5. Environmental &amp; Sustainability Audits 6. Product-Specific Inspections 7. Factory &amp; Social Compliance Inspections \u2705 In summary:<\/p>\n","protected":false},"author":1,"featured_media":5013,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Singh","author_link":"https:\/\/demingworld.in\/author\/ssqi1999gmail-com"},"uagb_comment_info":0,"uagb_excerpt":"Export in Global Supply Chain What is Export in Global Supply Chain? Role of Export in Global Supply Chain: Example: \ud83d\udc49 In short:Export in the global supply chain is the process of moving goods and services across borders, connecting producers and consumers worldwide, and supporting international trade. What are the certificate and licence required to&hellip;","rttpg_featured_image_url":{"full":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-scaled.jpg",2560,1847,false],"landscape":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-scaled.jpg",2560,1847,false],"portraits":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-scaled.jpg",2560,1847,false],"thumbnail":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-150x150.jpg",150,150,true],"medium":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-300x216.jpg",300,216,true],"large":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-1024x739.jpg",1024,739,true],"1536x1536":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-1536x1108.jpg",1536,1108,true],"2048x2048":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-2048x1478.jpg",2048,1478,true],"ultp_layout_landscape_large":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-1200x800.jpg",1200,800,true],"ultp_layout_landscape":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-870x570.jpg",870,570,true],"ultp_layout_portrait":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-600x900.jpg",600,900,true],"ultp_layout_square":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-600x600.jpg",600,600,true],"woocommerce_thumbnail":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-600x433.jpg",600,433,true],"woocommerce_gallery_thumbnail":["https:\/\/demingworld.in\/wp-content\/uploads\/2025\/09\/Export-in-Global-Supply-Chain-1-100x100.jpg",100,100,true]},"rttpg_author":{"display_name":"Mukesh Singh","author_link":"https:\/\/demingworld.in\/author\/ssqi1999gmail-com"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"Export in Global Supply Chain What is Export in Global Supply Chain? Role of Export in Global Supply Chain: Example: \ud83d\udc49 In short:Export in the global supply chain is the process of moving goods and services across borders, connecting producers and consumers worldwide, and supporting international trade. What are the certificate and licence required to&hellip;","_links":{"self":[{"href":"https:\/\/demingworld.in\/index.php?rest_route=\/wp\/v2\/pages\/5010"}],"collection":[{"href":"https:\/\/demingworld.in\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demingworld.in\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demingworld.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demingworld.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5010"}],"version-history":[{"count":0,"href":"https:\/\/demingworld.in\/index.php?rest_route=\/wp\/v2\/pages\/5010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demingworld.in\/index.php?rest_route=\/wp\/v2\/media\/5013"}],"wp:attachment":[{"href":"https:\/\/demingworld.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}